• 19 Lever Street, Manchester, M1 1AN
  • Phone: +44 0161 408 1416
  • Email: support@discount-website-design.co.uk

Expect nothing less than perfect

Design, Development, Marketing

Crafting visually stunning landing pages

We're on the top of everything

Design solutions for any media

Digitally forward creative. Connected creativity. We are intelligence in action.

We develop websites that ignite your business

Having a plan feels good

Digitally forward creative. Connected creativity. We are intelligence in action.
Full Service Web Design Agency

The goal isn't to build a website. The goal is to build your business.

Find out everything you need to know about creating a new landing page for your business.

What is a Landing Page?

In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It's where a visitor "lands" when they have clicked on a Google Ads advert or similar

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Landing pages are designed with a single focused objective - known as a Call to Action (CTA).
This simplicity is what makes landing pages the best option for increasing the conversion rates of your Google AdWords campaigns and lowering your cost of acquiring a lead or sale.


To fully understand the difference between a landing page, and the other pages on your website, such as your homepage, it's important to consider the differences between organic search traffic and paid search traffic.

Fewer Links...

Having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising, as there are fewer available distractions. Which is why expert marketers doing paid advertising always use a dedicated standalone landing page as the destination of their ad traffic.


Why Should I Use Landing Pages?

The short answer is because they help increase your conversion rates and lower your cost of acquiring a lead or sale.

The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page.

If you consider the example of sending traffic to your homepage vs. a standalone landing page, you can understand that your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site.

Every link on your page that doesn't represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate.

Example Landing Pages:

Here is a small selection of well performing landing pages:

Your Web Agency. We build intelligent and beautiful websites.

The websites we make generate leads and they look good whilst doing it. Our design team spend every day creating sites that represent each client perfectly – we've made literally thousands of them over the years, so we know what we're doing.

  • We can create a bespoke design made to convert generate leads and sales
  • Our sites/pages work perfectly on desktop, mobile and tablet
  • Our sites/pages load quickly - an important factor in search engine rankings
Meet our Team

Team of Professionals

You can contact the team at DWD by either giving us a call, dropping us an email or completing the quick form:


Jack Matthews

Senior developer

Sofia Gallagher

Senior Sales Consultant

Alan Nieves

Social Media Manager

Martha John

Web Designer
Let's talk about your Project.

Where expectations meet excellence! Professional web design experts.

These sites are designed to convert visitors into sales and sales leads through a combination of your requirements, a carefully-written brief and no small amount of creativity. We develop websites that do exactly what they’re supposed to do: bring you business.

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19 Lever Street, Manchester, M1 1AN
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